The Food Assembly
Project Category: Business
A Food Assembly is an online market with a weekly community collection point and time, enabling direct trade between local farmers and food-makers, and local groups of customers. It is a new transparent way of buying food where members (customers) know exactly who made their food, where it comes from, and how much money the local producers receive from every sale (83.3%).
The Food Assembly is more than a retail model – it aims to change culture and revalue what matters in terms of shopping, food and broader society. By bringing producers and members into direct contact through face-to-face collections, The Food Assembly personalises the relationship between consumers and producers. This helps to build trust and educate people about how food is grown, reared and made.
The Food Assembly is also changing the way we shop. In contrast to shopping at supermarkets, which with the introduction of self-checkouts offer a more isolated and dehumanising experience of shopping, picking up your order from an Assembly is a more welcoming, sociable and community experience. The majority of members walk just 10 minutes to their local Assembly so as a member you also get the chance to greet your neighbours and get a flavour of your local community when you pick up your food.
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