Flooting

Project Category: Social EnterpriseProject Tags: Gardens

Organisation Type
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  • Our Story

    In Europe around 40% of people recycle, in some countries it’s as high as 60%, at the same time reuse remains a niche activity. 

    Today, people are acquiring stuff like never before.  We own 6 times more stuff then the generation before us and we’re running out of space to put things. This explosion of stuff has created a self storage boom.  In the US today there are 2.3 billion cubic feet of self storage.  To put that in perspective, that’s enough space to store the entire US population. 

    Stuff is isolating us.  We’re so determined to get it and protect it, that we hardly use it (off it goes to self storage). In our determination to keep our unused stuff we mistrust neighbours and lock ourselves away.  

    The problem is, it’s actually really hard to ethically get rid of this unwanted stuff. When Sarah and I tried to find new owners for a load of our stuff, the process was really painful.  Freecycle, Gumtree and Craigslist lead to loads of emails, there are high non collection rates, no ratings, no sense of community, and no reward (social or direct).  

    When we asked around, many people had tried these services and has given up on reuse because they were too difficult.  Of course they’re fine for some, but for most people, they fail to provide a service that will make reuse a mainstream activity.  

    And that’s what we need. We need a scalable national service that will make reuse mainstream.

    Flooting is a community network that encourages both local conversation and reuse strengthening neighbourhoods and reducing source production.  

    Flooting uses community features and points as an in-game currency to remove the pains (i.e. email overload, time-wasters, trust issues) and reward engagement.  

    People earn points by joining, listing things, inviting friends, or collecting quickly. Everything listed (via a simple online form or a single picture) becomes available for a “price” in points which is set by the giver, and all the points go to the person who listed the item.  People can ask questions of their neighbours making it easy to get to know the people that you exchange things with.

    People that list stuff earn points, which in turn helps them get the stuff they want, so Flooting is free for people who contribute, but, if you just want to take without contributing, then you need to purchase the points, which helps keep us going and keeps the professional at eBay.

    We also offer a widget to websites so they can provide their viewers with a list of local stuff and conversation.  This provides sticky content that people keep coming back to, we also share any revenue generated via the widget.

    Flooting is growing in London.  We really would love you to register, and help us make reuse a mainstream activity.  

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