Local community projects receive funding as part of Carling Made Local campaign working to invest in local projects and groups to help communities thrive.
In 2018 Carling, the UK’s number one lager, and Everards of Leicestershire launched ‘We Got This’. This £20k community fund is designed to make a positive difference in communities across the region. The fund forms part of Carling’s Made Local campaign, which sees the beer brand funding a range of local community projects across the UK. This initiative encourages people to get together and create stronger communities in their local area.
The competition was high with 11 nominations being selected out of almost 100 applications. Successful applicants were selected based on a range of impact criteria during a judging panel consisting of members from Carling and Everards Headquarters.
This campaign goes beyond the funding element and provides the selected projects and groups the chance to connect and collaborate with their local Everards pubs to get extra support, through volunteers or a free venue for their activities. The fund and campaign is also supported and delivered by Semble, one of the UK’s most active platforms for community projects, who play a vital role in the fulfilment and organisation of the 11 projects’ goals.
A representative from Everards said, “We’ve always been proud to support the communities surrounding our pubs, and ‘We Got This’ sees us able to reach even more people and groups in the area.”
The 11 winning groups are:
Braunstone Town Lunch Club, Braunstone Town
This Lunch Club is a chance for the people of Braunstone, particularly the elderly, to come together and socialise over lunch. Funds from ‘We Got This’ have gone towards hiring space to meet in St. Crispin’s Church as well as food provisions for the group. Funds have also gone to renting the Braunstone Town Community Minibus, to make these events more accessible for people who might have difficulty reaching the lunch club.
The Centre Project, Leicester
The Centre Project supports vulnerable people in the community to reduce isolation and promote wellbeing and a sense of belonging. They have used their grant for running costs of their fortnightly men’s group ‘Man Monday’, including subsidising some group workshops, from African Drumming to Dealing with Stress. These workshops mix together social and wellbeing focussed activities to support the often overlooked area of men’s mental health.
Cosby Community Library, Cosby
This community library has won funding for a new fire door, to ensure that people who use the building are kept safe. Their old door swelled with the damp and was often difficult to open. Not only will the new door ensure the safety of those who use the library, it also ensures that this community run library can stay open.
East Markham Community Connection, East Markham
This project set up a weekly coffee morning on Fridays at the Church of Saint John the Baptist, East Markham. With support from Carling and Everards, they have been able to buy square tables for café-style seating, improve the church’s heaters so the space is warmer for the coffee mornings, and buy a projector. These coffee mornings will be open to all the people of East Markham, regardless of faith, giving this community a space to come together comfortably.
Harborough Morsbags Pod, Market Harborough
This group of dedicated environmentally conscious volunteers sews reusable shopping bags from unwanted fabric donated to them by the wider community. This prevents fabric from going to landfill, as well as preventing people from using single-use plastic carrier bags. With their grant, this group has been able to purchase needles and thread, get their sewing machines serviced and celebrate making their 20,000th Morsbag.
LAMP Advocacy Rutland Outreach, Oakham
This local group supports people struggling with their mental health and their carers to develop the confidence to speak out about their experiences. Their funding will go towards running monthly carers groups and service user 1:1 outreach sessions in Oakham, reaching people within rural and isolated communities with very limited access to mental health provisions.
Leicestershire Search and Rescue, across Leicestershire and Rutland
This local group supports the emergency services on lowland search and rescue missions, often searching for missing or vulnerable people. With their funding they were able to kit out 12 new volunteer recruits with high quality waterproof jackets, soft-shell jackets and hi-vis vests to keep them protected from the elements, while remaining safe and visible during the search and rescue responsibilities.
Melton Community Allotment, Melton Mowbray
Melton Community Allotment are a local group that provides opportunities for learning to grow and cook fresh food to all, including people with disabilities through MENCAP. Funds went towards buying and installing a log cabin on site to provide a space for training and social activities all year round and in all weathers.
Peter Le Marchant Trust, Loughborough
This charity offers subsidised canal boat day trips to the elderly, disabled and ill, as being near water is scientifically proven to improve health and wellbeing. These trips also help prevent isolation often felt by the groups they support. They used their funding to maintain their boats and run a full schedule of subsidised canal boat trips for the summer of 2019.
Thurlaston Village Hall, Thurlaston
Thurlaston Village Hall is a community space in Thurlaston, a fairly remote village, that gives a space for locals to socialise and come together. They won funds to help replace their old and broken chairs with 100 new padded and comfortable chairs. The new chairs will not only mitigate the potential health and safety risks using the old chairs but also enable the capacity of the hall for seated events to increase, allowing more members of the community to benefit and join in the activities.
The Warwickshire Wheelchair Basketball Academy, Henley in Arden
This wheelchair basketball team aims to make disability sport accessible to people who need it most, to improve health and confidence. Their basketball team is very popular and their funds went to buying a new sports wheelchair for one of their players, although the chair will also be used by other team members for other games and taster sessions open for the whole community.
To find out more about Carling’s Made Local initiative, visit www.carling.com/made-local
About Carling Made Local
Carling Made Local is a new initiative, which sees the UK’s number one lager brand funding a range of local community projects across the UK. The initiative encourages people to get together and create stronger communities in their local area.
From renovating community centres, sorting out new kits for the village football team to simply sprucing up the communal green space – the initiative will be giving something back to local communities.
Carling is part of a diverse portfolio of beers brands owned by Molson Coors Brewing Company, one of the world’s largest brewers. Other signature brands include Coors Light, Cobra and Doom Bar.
Carling has been proud to be Britain’s bestselling lager for more than three decades [Substantiation: CGA & Nielsen volume sales combined, September 2017].
Everards of Leicestershire was founded in 1849 as an independent family business and now have now over 170 pubs across East Midlands. Each Everards pub is run by the community, for the community, with local business owners making their pub as unique as they are.
Semble (formerly Project Dirt), a social enterprise, is an online platform that galvanises grassroots social action. It connects community projects with local people and organisations who want to help them to achieve their goals and join their story.