Getting down to the grassroots with Black Country FC

By James Baker | August 29 2018

Getting down to the grassroots with Black Country FC

Blog Category: General update

  • Profile

    On Sunday I spent the day at the Aspray Arena in Willenhall in the West Midlands, which played host to a charity football match between Black Country FC and AFA Charity FC (Awareness for Autism).

    Black Country FC is an LGBT inclusive club that works closely with campaign organisations that promote equality in football. They were playing in support of SANDS, a national charity that works with parents affected by stillbirths and neonatal death.

    The event was an opportunity to launch their brand new, Carling sponsored kits. Carling funded the strips as part of their Made Local initiative, which has a seen a diverse range of local community projects supported from across the UK. Project Dirt had been working closely with the club founder Skye Stewart to help fulfil the project, so to see the kits get there first official outing in aid of a worthy cause was really rewarding.

    Despite the wet and windy conditions, and the threat of a waterlogged pitch, the game went ahead with a strong crowd of 70 people cheering the teams on. It was a closely fought contest for large parts but Black Country FC eventually ran out 6-0 winners. The game was played in really good spirits and everyone stayed behind afterwards to chew the fat and enjoy a much needed warm drink!

    It was a grassroots community occasion in every sense and I was glad to have been a part of it.

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James Baker

James B is a project manager at Semble, managing a number of their client campaigns, but with a particular focus on employee volunteering. Seeing passionate company staff and community champions collaborate to make a positive difference in local communities brings him no greater satisfaction. He began as an intern and has developed into his current role across 4 years with the company. In his spare time James is an aspiring cook and avidly supports Arsenal Football Club.