The Mayor of London’s Back to Business Fund offers up to £5,000 in match funding to small and independent businesses through the Pay It Forward London crowdfunding platform. If your organisation receives at least 5o% of your income from trading, you could be eligible for match funding to help expand your operation online, invest in your future and adapt to safe, socially distant trading.
You will need a crowdfunding project to apply for funding. Start or continue adding your project and, if eligible, you’ll be prompted to apply. If your organisation is eligible, the Mayor’s Back to Business Fund will then match every pound raised by a business up to a maximum of £5,000 – or 50% of your campaign target.
Alongside the funding, there is bespoke training on offer, delivered in collaboration with CASS Business School. The training covers a range of themes – including digital marketing, how to set up an e-commerce platform, and much more. You will also have the opportunity to receive cyber security certification.
About The Fund
Area: Within Greater London.
Suitable for: Businesses from one of the following sectors: Retail, hospitality, leisure, tourism, travel, creative & arts, entertainment and recreation, personal service, and health and fitness. To qualify, you organisation must receive at least half of your income from trading and your staff need to be employees rather than volunteers.
Funding size: Match funding of up to £5,000 is available.
Application deadline: This opportunity is now live.