Match funding of up to £5,000 to help London businesses respond to COVID19


The Mayor of London’s Back to Business Fund offers up to £5,000 in match funding to small and independent businesses through the Pay It Forward London crowdfunding platform. If your organisation receives at least 5o% of your income from trading, you could be eligible for match funding to help expand your operation online, invest in your future and adapt to safe, socially distant trading.

You will need a crowdfunding project to apply for funding. Start or continue adding your project and, if eligible, you’ll be prompted to apply. If your organisation is eligible, the Mayor’s Back to Business Fund will then match every pound raised by a business up to a maximum of £5,000 – or 50% of your campaign target.

Alongside the funding, there is bespoke training on offer, delivered in collaboration with CASS Business School. The training covers a range of themes – including digital marketing, how to set up an e-commerce platform, and much more. You will also have the opportunity to receive cyber security certification.

About The Fund

Area: Within Greater London.

Suitable for: Businesses from one of the following sectors: Retail, hospitality, leisure, tourism, travel, creative & arts, entertainment and recreation, personal service, and health and fitness. To qualify, you organisation must receive at least half of your income from trading and your staff need to be employees rather than volunteers.

Funding size: Match funding of up to £5,000 is available.

Application deadline: This opportunity is now live.

Read more about this funding opportunity.

About the Author:

Keir is a project officer based in Semble's Bristol office. Most of his time is spent on two of our movement campaigns, Outdoor Classroom Day and Backyard Nature. One of Keir’s main interests is food equality and outside of Semble he runs a small community food waste project.